This poster for the famous and delicious biscuit LU also shows that they produced macaroons. Bocchino uses children’s love of sweets, biscuits etc. Nothing has changed, 125 years later children are still drawn by candy. But this poster which is a “photograph” of its time shows what has changed, the packaging and the children’s clothes, otherwise time has stood still.
The famous Lefèvre Utile biscuits manufactures, was started by a husband and wife partneship in 1846,